(1 minute read, 18 minute watch)
Why do you do what you do? What's your purpose, your cause, your belief? Why does your organization exist?
By starting with why, an organization and its leaders can be more innovative, achieve loyalty from employees and customers, reach higher profits, and be able to repeat their success.
"People don't buy WHAT you do, they buy WHY you do it." Simon Sinek wrote about this concept in his book, Start With Why, and spoke about it on the TED stage a few years ago. It is just as relevant today. Positioning a brand based on the Why of the organization, instead of the What, elevates the company in the marketplace and provides a reason for customers to connect. Enjoy his insights in the below video.