What's in a Name?


A lot, actually. Some of the critical first steps of growing into a successful business depends on defining a meaningful brand name, its corresponding logo, and memorable URL. It can mean the difference between boxing your company into a small niche or dominating the marketplace. 

Over the years, we have refined our naming methodology to include 14 criteria to properly define a valuable name that harmonizes these elements. 

For instance, we engaged in a unique collaboration with a hyper growth startup in San Francisco called Developer Auction. They needed a new name. 

Where did we end up? Here's their story. 

The Results Are In: 

"Death, Taxes, and... 

Chicken Wings?"