What's in a Name?
A lot, actually. Some of the critical first steps of growing into a successful business depends on defining a meaningful brand name, its corresponding logo, and memorable URL. It can mean the difference between boxing your company into a small niche or dominating the marketplace.
Over the years, we have refined our naming methodology to include 14 criteria to properly define a valuable name that harmonizes these elements.
For instance, we engaged in a unique collaboration with a hyper growth startup in San Francisco called Developer Auction. They needed a new name.
Where did we end up? Here's their story.