The value of placemaking and placebranding.
By Steve Beshara
Delve into the new conversation about placemaking and its inseparable yet underutilized relationship to placebranding. Understand what industry leaders are saying about the collective value of integrating placemaking and placebranding. See examples of leading communities that tap into this emerging capability. Understand the market demands and why Americans demand better communities with a strong and clear identity, narrative and personality. Learn a unified approach to unlocking future growth and success.
Table of Contents:
1: Setting the Stage
Why integrating placemaking and placebranding is important, now.
2: Defining the Collective Value
How placemaking and placebranding work together.
3: Measuring the Market
What people want and need (and buy).
4: Sharing Examples and Perspectives
Who is doing what.
5: Offering One Approach
Vista Growth's role in communities we touch. In theory. In practice.
Hardcover, with full color illustration and printing, 8 x 10 inches, 68 pages, digitally printed.
These books are sold at cost.
First Edition February 2018