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Prior to October 2003, TurboChef was on the brink of extinction. Prior to October 2003, TurboChef was on the brink of extinction.Prior to October 2003, TurboChef was on the brink of extinction.

 

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Innovation Through 
Human-Centered Design


 

The company was not making payroll. Debt was mounting. And existing management was struggling to keep the organization afloat. What TurboChef did have was a collection of nearly 300 patents focused on breakthrough speed-cooking technology. Building on that foundation of innovation, Vista served as the internal brand and marketing team in concert with a team of talented professionals to help turn the company around, unlock its potential, and create a successful brand and business from the ground up.With great speed and efficiency, our team attacked the commercial food service industry by introducing a new brand identity, framing the language of the TurboChef story, and launching an aggressive marketing campaign to establish the brand’s presence, awareness, and differentiated platform.

The Effort Paid Off Quickly.
As confidence in the marketplace grew, well-known chains such as Subway, Starbucks, and Dunkin’ Brands adopted our technology across their entire operating systems.With the commercial side of the house on strong footing, Vista turned attention to the residential initiative evolving a back-of-house industrial oven product into a coveted kitchen appliance for consumers. Attacking the consumer kitchen appliance industry and competing with well-known brands including Viking, Wolf, and Sub Zero, Vista guided TurboChef in the evolution of the product’s design, user experience, brand voice, and a multifaceted brand campaign that defied the industry’s status quo and penetrated the marketplace unlike any other. Attacking the consumer kitchen appliance industry and competing with well-known brands including Viking, Wolf, and Sub Zero, Vista guided TurboChef in the evolution of the product’s design, user experience, brand voice, and a multifaceted brand campaign that defied the industry’s status quo and penetrated the marketplace unlike any other.

Attacking the consumer kitchen appliance industry and competing with well-known brands including Viking, Wolf, and Sub Zero, Vista guided TurboChef in the evolution of the product’s design, user experience, brand voice, and a multifaceted brand campaign that defied the industry’s status quo and penetrated the marketplace unlike any other.

In January 2009, TurboChef (NASDAQ: OVEN) was acquired by The Middleby Corporation (MIDD).

 
 
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Building Credibility


Attacking the consumer kitchen appliance industry and competing with well-known brands including Viking, Wolf, and Sub Zero, Vista guided TurboChef in the evolution of the product’s design, user experience, brand voice, and a multifaceted brand campaign that defied the industry’s status quo and penetrated the marketplace unlike any other.

 
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Building A Presence


Attacking the consumer kitchen appliance industry and competing with well-known brands including Viking, Wolf, and Sub Zero, Vista guided TurboChef in the evolution of the product’s design, user experience, brand voice, and a multifaceted brand campaign that defied the industry’s status quo and penetrated the marketplace unlike any other.

 
 
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