strategic planning

Over the past 25 years, we have used formal and informal planning methods. For oppportunities that require formal planning; we recommend the Vista Roadmap plan, a 6 step, market-tested, consensus building effort. Clients say the Roadmap always works. And the economic and emotional benefits are many. Let’s discuss your goals so we can share a customized approach to help you successfully navigate the ambiguity of growth and success.

• Organizational and cultural alignment

• Leadership design, coaching and communications

• Investor communications and capital raises

• Strategic storytelling, content strategy, design and development

• Goal setting, prioritization, and resource allocation

Community Design

We believe in the simple premise: Before people buy into a community, they first buy the story. From investors to consumers, if the story does not align with their desired persona, they are not likely to participate or buy.

With that in mind, we work closely with developers, placemakers and communities to craft the story, strategy and development systems of your greatest ambitions. We call this One Place.

Communities are as dynamic and distinctive as the humans that inhabit them. Urban, suburban, rural - One Place teams engage in the design and development of all forms of communities.

One Place concludes 4 key phases: community engagement, placemaking, placebranding, and cultural programming to build consensus, momentum and success for your building community.

• Development model mapping and definition

• Community engagement and consensus building

• Placemaking charrettes and activations

• Placebranding Brand Book including all assets needed to communicate

• Cultural programming and activations

• Go-to market strategies and campaigns

Let’s discuss how we can aid you in your community and development plans.

creative campaigns

Strategic planning is marginalized if it’s not bolstered by to tactical expressions from the brand. To win hearts, minds and adoption, creative campaigns are crafted to inspire desired behavior among our intended audiences and provide clear levels of engagement. We are very experienced at designing and implementing marketing and sales functions within an organization. Let’s discuss how we can bring your plans to life.

• Brand purpose, strategy and positioning

• Naming, Brand identity design and Brand expression systems

• Launch and implementation programs

• Integrated, cross functional “belief building” campaigns

• Sponsorships, partnerships and events

• Earned Media, Public Relations - media planning and buying

Steve Beshara Biography

Steve is an entrepreneur, designer and artist focused on helping leaders, companies and organizations grow. He does so by investing his time, talent and resources into concepts, projects, dreams and ventures.

Steve’s expertise is on the “promise” side (brand building, marketing, sales) of a business – in support of the “delivery” side (operations, customer service, etc.).

Steve has shared his brand expertise through appearances on CBS’s “60 Minutes”, The Wall Street Journal, The New York Times, and The TED Conference.

He founded Vista Growth in 1997, an Atlanta-based firm dedicated to helping courageous leaders and their teams realize their dreams and uncover their sources of greatness. Beyond our services in transformation, branding, and belief building the Vista teams offer unique placemaking and placebranding services called One Place.

In 2012, he created The Growth Society, an Atlanta-based investment group dedicated to helping courageous leaders “scale up” their early stage companies. We seek opportunities that realize our strengths as a strategic partner (planning, brand building, marketing) combined with a financial partner (equity positions).

Steve studied at the University of Georgia with continued studies in Italy and at Harvard Business School’s Executive Education. Steve also serves on a few select Boards and Fellowships including the Culinary Institute of America’s (CIA) Society of Fellows.

Reach Steve here.